Ideas Quote by Tan Cheng Bock
“Selling and telling are two different things. In politics, we sell ideas.”
About This Quote
Source Book: Politics and Persuasion, 2018
In politics, selling ideas is distinct from merely telling them; persuasion requires framing and appeal.
In simple terms: Selling ideas differs from just stating them.
Key Takeaway
Focus on persuasive framing and audience connection.
Themes
politics
communication
persuasion
framing
strategy
Mood
cautious
optimistic
Type
ethical
inspirational
When to use this quote
- campaign speeches
- debates
- media interviews
- policy proposals
Key Concepts
rhetoric
public opinion
messaging tactics
Questions to Reflect On
- How to balance persuasion with honesty?
- What role does evidence play in political messaging?
A Different Perspective
Over‑selling can lead to distrust if not backed by substance.
