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Advantage Quote by Sun Tzu

“In a position of this sort, even though the enemy should offer us an attractive bait, it will be advisable not to stir forth, but rather to retreat, thus enticing the enemy in his turn; then, when part of his army has come out, we may deliver our attack with advantage.” quote by Sun Tzu
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“In a position of this sort, even though the enemy should offer us an attractive bait, it will be advisable not to stir forth, but rather to retreat, thus enticing the enemy in his turn; then, when part of his army has come out, we may deliver our attack with advantage.”

Sun Tzu

About This Quote

Source Book: The Art of War by Sun Tzu, 5th century BC

Lure the enemy with a feigned retreat, then strike when they are exposed.

In simple terms: Use a fake retreat to trap the opponent.

Key Takeaway

Employ strategic deception to gain advantage.

Themes

strategy deception military tactics

Mood

cautious calculating

Type

strategic military

When to use this quote

  • Battlefield maneuvers
  • competitive business negotiations
  • sports tactics
  • political campaigns

Key Concepts

Feigned retreat timing psychological warfare

Questions to Reflect On

  • How can you recognize when a retreat is genuine?
  • What signals indicate the opponent is vulnerable?
A Different Perspective

If the enemy anticipates the ruse, the plan can backfire.

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