Advantage Quote by Sun Tzu
“In a position of this sort, even though the enemy should offer us an attractive bait, it will be advisable not to stir forth, but rather to retreat, thus enticing the enemy in his turn; then, when part of his army has come out, we may deliver our attack with advantage.”
About This Quote
Source Book: The Art of War by Sun Tzu, 5th century BC
Lure the enemy with a feigned retreat, then strike when they are exposed.
In simple terms: Use a fake retreat to trap the opponent.
Employ strategic deception to gain advantage.
Themes
Mood
Type
When to use this quote
- Battlefield maneuvers
- competitive business negotiations
- sports tactics
- political campaigns
Key Concepts
Questions to Reflect On
- How can you recognize when a retreat is genuine?
- What signals indicate the opponent is vulnerable?
If the enemy anticipates the ruse, the plan can backfire.