Art Quote by Sun Tzu
“Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm”
About This Quote
Source Book: The Art of War by Sun Tzu, 5th century BC
By convincing an opponent that the payoff of aggression is minimal, you reduce their motivation to fight.
In simple terms: Show the enemy the attack is not worth it.
Key Takeaway
Make the cost of attack seem low.
Themes
strategy
psychology
conflict
deterrence
Mood
calm
strategic
determinant
Type
tactical
philosophical
motivational
When to use this quote
- military negotiations
- business competition
- legal disputes
- personal arguments
Key Concepts
Game theory
cost‑benefit analysis
perception management
Questions to Reflect On
- How can you credibly demonstrate low gain?
- What evidence convinces an opponent of futility?
A Different Perspective
If the enemy doubts the claim, they may still attack.
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