Born Quote by Sucheta Dalal
“Anyone born after 1985 has grown up during the post-liberalisation honeymoon, when a rash of new banks, phone companies, airlines, care and durable goods manufacturers were wooing them or their parents for business.”
About This Quote
Source Article: Economic Liberalisation in India, 1990s, various publications
Growing up after 1985 meant experiencing rapid market expansion and consumer choice, shaping a generation accustomed to abundant options and competitive branding.
In simple terms: Post‑liberalisation youth saw many new services and products.
Key Takeaway
Recognise how market abundance influences values and expectations.
Themes
consumerism
economic change
generational identity
Mood
reflective
analytical
Type
sociological
historical
When to use this quote
- career planning
- financial decisions
- brand loyalty
- media consumption
Key Concepts
liberalisation
market saturation
cultural shift
Questions to Reflect On
- How did this economic boom affect your personal aspirations?
- Do you feel more choice leads to greater satisfaction?
A Different Perspective
Assumes uniform experience across diverse socioeconomic groups.
