"If you wait for customers to tell you……" — Stuart Rose

"If you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us."

— Stuart Rose

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30 Quotes by Stuart Rose

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