Building Quote by Stewart Brand
“All buildings are predictions. All predictions are wrong.”
About This Quote
Source Book: The Media Lab, 1994
Architectural designs are forecasts, but forecasts inevitably fail.
In simple terms: Buildings are predictions that turn out wrong.
Design with flexibility for inevitable errors.
Themes
Mood
Type
When to use this quote
- urban planning
- product design
- strategic forecasting
Key Concepts
Questions to Reflect On
- How can designs adapt to change?
- What safeguards against prediction errors?
Over‑reliance on prediction can stifle innovation.