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“I have to experience the Nokia products. I'm a major contributor to the design and the quality of the devices. I have a lot of feedback to provide the teams on that. But also I have to carry competitive devices. You have to understand the competition.” quote by Stephen Elop
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“I have to experience the Nokia products. I'm a major contributor to the design and the quality of the devices. I have a lot of feedback to provide the teams on that. But also I have to carry competitive devices. You have to understand the competition.”

Stephen Elop

About This Quote

The executive stresses the need to test competitors’ products and provide feedback, emphasizing understanding the market to improve design.

In simple terms: He stresses testing rivals and giving feedback to stay competitive.

Key Takeaway

Study competitors to innovate better.

Themes

competition product design feedback loops

Mood

strategic pragmatic

Type

business leadership

When to use this quote

  • product development
  • team collaboration
  • market research

Key Concepts

market analysis continuous improvement strategic insight

Questions to Reflect On

  • How can you balance competitor study with original creation?
  • What feedback mechanisms ensure quality?
A Different Perspective

Focusing on rivals can distract from internal innovation.

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