Fashion Quote by Stella McCartney
“When I first started designing sportswear, I felt that women weren't represented in sports performance. I felt that men were dressed really well both technically and visually, and women were almost like an afterthought.”
About This Quote
Source Interview: Business of Fashion, 2015
The designer observes gender bias in sportswear, noting women are often overlooked compared to men’s technically and visually appealing designs.
In simple terms: Women are under‑represented in sports apparel design.
Advocate for equal design focus.
Themes
Mood
Type
When to use this quote
- sports team uniforms
- marketing strategies
- product development
Key Concepts
Questions to Reflect On
- How can designers ensure women’s needs are met?
- What steps can brands take to promote equity?
Changing consumer demand alone may not shift industry norms.