Cinema Quote by Sriram Raghavan
“Hollywood thrillers give away almost 70 percent of the story in promos but still the film remains interesting. In India we do a lot of cuts and put in songs in promos to create an impact.”
About This Quote
Source Film: Indian film promotion practices, 2020s
Promotional clips often reveal much of a thriller’s plot, yet audiences stay engaged due to cultural editing and musical elements that add intrigue.
In simple terms: Even when much of the story is shown, viewers remain interested because of editing and songs.
Leverage cultural tools to maintain suspense.
Themes
Mood
Type
When to use this quote
- movie trailers
- TV spots
- online teasers
- regional marketing
Key Concepts
Questions to Reflect On
- How do songs change audience expectations?
- What editing tricks keep suspense alive?
Overexposure can diminish mystery if not balanced with fresh content.