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Confound Quote by Soledad O'Brien

“Always zig when people expect you to zag. Confound them!” quote by Soledad O'Brien
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“Always zig when people expect you to zag. Confound them!”

Soledad O'Brien

About This Quote

Source Speech: TEDx Talk, 2018

Encouraging unexpected strategies to outwit predictable expectations.

In simple terms: Be unpredictable to surprise others.

Key Takeaway

Use surprise to gain advantage.

Themes

strategy creativity unpredictability

Mood

provocative strategic

Type

motivational philosophical

When to use this quote

  • business negotiations
  • marketing campaigns
  • personal branding
  • conflict resolution

Key Concepts

game theory innovation psychology

Questions to Reflect On

  • When is unpredictability beneficial?
  • How can you balance surprise with trust?
A Different Perspective

Risk of alienating allies if too erratic.

4.6 out of 5 (10 ratings)

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