““So what should we do with this information? One simple, fairly uncontroversial idea: we can utilize the area-level data to allocate resources. If a city has a huge rise in suicide-related searches, we can up the suicide awareness in this city. The city government or nonprofits might run commercials explaining where people can get help, for example. Similarly, if a city has a huge rise in searches for “kill Muslims,” police departments might be wise to change how they patrol the streets. They might dispatch more officers to protect the local mosque, for example.””