Electric Quote by Sergio Marchionne
“I think hybrids are inevitable. The question is not the technology: it's a question of the cost and whether the consumer will pay.”
About This Quote
Source Interview: Automotive Industry Forum, 2015
Hybrid technology will spread, but success depends on cost and consumer willingness to pay.
In simple terms: Hybrids will grow if affordable and desired.
Key Takeaway
Focus on cost‑effective consumer appeal.
Themes
technology
market
cost
Mood
analytical
pragmatic
Type
strategic
business
When to use this quote
- auto industry
- consumer electronics
- green tech
Key Concepts
innovation
economics
Questions to Reflect On
- How can manufacturers lower hybrid prices?
- What incentives would motivate consumers to choose hybrids?
A Different Perspective
High costs may hinder adoption despite benefits.
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