Book Quote by Scott McCloud
“The idea that comics stores, distributors and publishers simply 'give the customers what they want' is nonsense. What the customers wanted they didn't get - and they left.”
About This Quote
Source Book: Understanding Comics, 1993
The market does not always reflect true demand; customers often leave when their expectations aren't met.
In simple terms: Customers may not get what they think they want.
Key Takeaway
Align products with genuine needs.
Themes
business
customer expectations
market dynamics
Mood
analytical
reflective
Type
business
advisory
When to use this quote
- retail
- digital platforms
- customer feedback
Key Concepts
consumer behavior
product design
Questions to Reflect On
- What signals indicate true customer desire?
- How can creators validate demand early?
A Different Perspective
Assuming demand without research can cause failure.
