Becomes Quote by Scott Gottlieb
“When the price of a drug rises, it becomes profitable and the target of new competition.”
About This Quote
Higher drug prices attract new competitors because profit incentives drive market entry.
In simple terms: Rising prices invite competition.
Monitor pricing to balance profit and market entry.
Themes
Mood
Type
When to use this quote
- pricing strategy
- industry analysis
- regulatory policy
Key Concepts
Questions to Reflect On
- How can pricing balance profit and access?
- What safeguards protect patients?
Higher prices may reduce accessibility for patients.