Big Quote by Scott Coker
“We're not going to do monthly pay-per-view just to do pay-per-views. We're going to build up to big fights more like the boxing model, and when the time is right, we'll do the big, big fights.”
About This Quote
Source Interview: Podcast with MMA promoter, 2023
He wants to shift from frequent small events to occasional major spectacles, mirroring boxing’s model of building hype before big fights.
In simple terms: Focus on big events, not many small ones.
Key Takeaway
Plan for larger, less frequent events.
Themes
boxing
promotion
event strategy
marketing
business model
Mood
strategic
optimistic
Type
business
marketing
When to use this quote
- MMA promotion
- sports scheduling
- ticket sales
- media planning
Key Concepts
event pacing
audience anticipation
revenue optimization
brand building
Questions to Reflect On
- How will you keep fans engaged during long gaps?
- What metrics will define a “big fight” success?
A Different Perspective
Risk of losing regular audience engagement between big events.
