Concern Quote by Scott Berkun
“Innovative ideas are rarely rejected on their merits; they’re rejected because of how they make people feel. If you forget people’s concerns and feelings when you present an innovation, or neglect to understand their perspectives in your design, you’re setting yourself up to fail.”
About This Quote
Source Book: The Myths of Innovation, 2015
Innovations fail when they ignore emotional impact on people, not just logical merit.
In simple terms: People reject ideas that feel wrong.
Key Takeaway
Address emotional concerns early.
Themes
innovation
empathy
communication
Mood
practical
reflective
Type
business
psychological
When to use this quote
- product launches
- team meetings
- customer feedback sessions
- strategic planning
Key Concepts
design thinking
psychology
change management
Questions to Reflect On
- How can you gauge emotional reactions to new ideas?
- What strategies help align innovation with user feelings?
A Different Perspective
Technical merits alone rarely secure acceptance.
![“Human beings, who are almost unique [among animals] in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so.” — Douglas Adams” quote by Scott Berkun](https://sms4smile.com/quotes/img-quotes/b7c/scott-berkun-12409_remarkable_human-beings-who-are-almost-unique-among_74918.jpg)
![“When I'm the speaker, I know that special moment [just before speaking] is the only time I will have the entire audience's full attention. Unless an alien spaceship crash-lands on stage midway through the talk, the silence before I begin is the most powerful moment I have. What defines how well…” quote by Scott Berkun](https://sms4smile.com/quotes/img-quotes/426/scott-berkun-12409_aliens_when-i-m-the-speaker-i-know-that-special_210194.jpg)
