"My initial thoughts about what a title can……" — Saul Bass
"My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it."
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Saul Bass
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13 Quotes by Saul Bass
Saul Bass has 13 quotes on this site.
A few more worth reading:
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Design is thinking made visual.
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I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.
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Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and…
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I want everything we do to be beautiful. I don't give a damn whether the client understands that that's worth…
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Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.
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There is nothing glamorous in what I do. I'm a working man. Perhaps I’m luckier than most in that I…
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Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of…
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The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is…
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The nature of process, to one degree or another, involves failure. You have at it. It doesn’t work. You keep…
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I often think that presentations are more difficult than the work itself.
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Have you ever thought that radical ideas threaten institutions, then become institutions, and in turn reject radical ideas which threaten…
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Logos are a graphic extension of the internal realities of a company.
See all 13 quotes by Saul Bass »