Film Quote by Satish Kaushik
“In India, multiplex ticket prices are high; therefore people are a bit hesitant. The ticket price for a newcomer's film is the same as a Shah Rukh Khan or a Salman Khan film. Why would people pay, say Rs 400, for a newcomer's film when they can watch a Shah Rukh Khan film at the same price?”
About This Quote
Source Interview: Indian Film Industry Discussion, 2015
High ticket prices deter audiences from seeing films with unknown actors, as they expect similar value from star‑driven movies.
In simple terms: People avoid new actors when prices match big stars.
Key Takeaway
Consider price differentiation for newcomers.
Themes
economics
consumer behavior
entertainment
pricing
risk perception
Mood
skeptical
analytical
Type
observational
critical
When to use this quote
- film festivals
- regional cinema
- independent releases
- marketing strategies
Key Concepts
price elasticity
star power
market segmentation
Questions to Reflect On
- How can newcomers create perceived value?
- What alternative incentives could attract audiences?
A Different Perspective
Star‑driven pricing may limit exposure for new talent.
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