Because Quote by Sanjeev Bhaskar
“With 'Mumbai Calling,' I was surprised it was ITV that went for it because it didn't traditionally seem like the kind of programme they would make.”
About This Quote
Source Interview: ITV press release, 2014
ITV’s choice to produce ‘Mumbai Calling’ was unexpected given its typical programming style.
In simple terms: ITV took an unusual risk with a new type of show.
Key Takeaway
Support diverse programming choices.
Themes
media
risk
diversity
programming
culture
Mood
curious
analytical
Type
media
observational
When to use this quote
- network programming decisions
- cultural representation
- audience analysis
Key Concepts
innovation
audience
globalization
Questions to Reflect On
- What drives networks to break from tradition?
- How assess audience reception for unconventional shows?
A Different Perspective
Risky ventures may not attract core viewers.
