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Ambition Quote by Sally Quinn

“The primary motivation in the world of television is fear. People are scared to death. Ambition and enthusiasm and interest and the desire to excel are secondary. Because fear is an enormous motivating force, many in the medium are afraid to make decisions, take chances, do anything innovative.” quote by Sally Quinn
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“The primary motivation in the world of television is fear. People are scared to death. Ambition and enthusiasm and interest and the desire to excel are secondary. Because fear is an enormous motivating force, many in the medium are afraid to make decisions, take chances, do anything innovative.”

Sally Quinn

About This Quote

Source Speech: Television Industry Conference, 2019

Fear dominates TV production, leading to risk‑averse choices; ambition is secondary to avoiding failure.

In simple terms: Fear drives TV decisions more than ambition.

Key Takeaway

Encourage risk‑taking and creative freedom.

Themes

fear risk aversion creativity

Mood

anxious inspired

Type

analytical motivational

When to use this quote

  • show development
  • pilot green‑lighting
  • creative brainstorming
  • budget allocation

Key Concepts

psychology of motivation media economics innovation

Questions to Reflect On

  • What risks are worth taking in TV?
  • How can fear be channeled product?
A Different Perspective

Fear can also inspire caution that protects against costly failures.

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