““Some scholarships are applied for by only 30% of those who qualify,” says Shafir, “despite the fact that study after study has shown that such a scholarship, of thousands of dollars, can make all the difference.” An economist looks at these scholarships and thinks: Since applying is the rational thing to do, poor students will apply. But that’s not how it works. The fruits of the scholarship fall well outside the tunnel vision of the scarcity mindset.””