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Art Quote by Russell Lynes

“The shaping of taste is essentially the science of merchandising, whether of detergents or cars or books or objects of fine and decorative art.” quote by Russell Lynes
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“The shaping of taste is essentially the science of merchandising, whether of detergents or cars or books or objects of fine and decorative art.”

Russell Lynes

About This Quote

Source Book: The Taste of Money by Russell Lynes, 1972

Merchandising shapes consumer preferences across products, from everyday goods to fine art, by presenting them attractively.

In simple terms: Merchandising influences what people like.

Key Takeaway

Design appealing presentations to guide choices.

Themes

marketing consumer behavior design

Mood

analytical strategic

Type

informational observational

When to use this quote

  • retail displays
  • gallery curation
  • advertising campaigns
  • product packaging

Key Concepts

psychology aesthetics economics

Questions to Reflect On

  • How does presentation affect perceived value?
  • Can design override intrinsic quality?
A Different Perspective

Assumes rational consumer response, ignoring personal taste diversity.

4.9 out of 5 (6 ratings)

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