Art Quote by Russell Lynes
“The shaping of taste is essentially the science of merchandising, whether of detergents or cars or books or objects of fine and decorative art.”
About This Quote
Source Book: The Taste of Money by Russell Lynes, 1972
Merchandising shapes consumer preferences across products, from everyday goods to fine art, by presenting them attractively.
In simple terms: Merchandising influences what people like.
Design appealing presentations to guide choices.
Themes
Mood
Type
When to use this quote
- retail displays
- gallery curation
- advertising campaigns
- product packaging
Key Concepts
Questions to Reflect On
- How does presentation affect perceived value?
- Can design override intrinsic quality?
Assumes rational consumer response, ignoring personal taste diversity.