Bright colors Quote by Ruby Tandoh
““Even the colors are strategized. Take that sausage and gochujang pasta-- when I asked Lebus why he thought it did so well, he just said: 'Orange.' As is traditional in the culture of tech start-ups, he's been listening to pop psychology podcasts. 'Orange is the color that makes people hungry,' he explained. 'It's why the McDonald's logo is yellow and red.' He added that blue doesn't occur naturally in food-- even blueberries are a kind of dusky, purple bruise-- which is why it's often used in diet company branding. If you scroll through Mob recipes, the palette is mostly the same shades of sunset, yolk, terracotta, mahogany, vermilion and tar that you'd find in a New York-style cheese slice.””
About This Quote
Source Interview: Podcast with Ruby Tandoh, 2023
Design choices in food branding exploit color psychology to trigger appetite and emotional responses.
In simple terms: Colors are used to make food look more appealing.
Key Takeaway
Use color deliberately in marketing.
Themes
branding
psychology
food industry
design
marketing
Mood
analytical
critical
informative
Type
observational
analytical
marketing
When to use this quote
- restaurant menus
- food packaging
- advertising campaigns
- product development
Key Concepts
color theory
consumer behavior
visual perception
Questions to Reflect On
- How do cultural differences affect color perception?
- Can overuse of color manipulation backfire?
A Different Perspective
Color impact varies across cultures and individuals, limiting universal effectiveness.
