Entertainment Quote by Roy Price
“I tend to think that the whole concept of, 'I saw this TV show, and someone was wearing this sweater, and now I'm going to buy that,' it's something that's been talked about for a long time, but I've never really seen it work. When people are watching an entertainment show, they want to be entertained.”
About This Quote
People often assume media exposure will drive purchases, but entertainment value alone rarely translates into buying behavior.
In simple terms: Media exposure doesn’t guarantee sales.
Key Takeaway
Focus on value beyond exposure.
Themes
marketing
media
consumer behavior
expectations
Mood
skeptical
analytical
Type
observational
strategic
When to use this quote
- product launch
- brand awareness
- media planning
Key Concepts
advertising
psychology
Questions to Reflect On
- How can you turn entertainment into purchase intent?
- What other factors drive buying decisions?
A Different Perspective
Assuming exposure equals sales can be misleading.
