19th century Quote by Rose George
“In the early 19th century, they tried selling soap as healthy. No one bought it. They tried selling it as sexy, and everyone bought it.”
About This Quote
Source Article: The Business of Beauty, 2015
Marketing can rebrand a product by appealing to desire rather than health.
In simple terms: Selling by sex appeal works better than health claims.
Key Takeaway
Consider audience values when promoting.
Themes
marketing
consumer behavior
branding
Mood
critical
thoughtful
Type
analytical
ethical
When to use this quote
- advertising campaigns
- product launches
- social media promotions
Key Concepts
psychology of desire
ethical persuasion
Questions to Reflect On
- Is it ethical to market health products with sexual appeal?
- What are the long‑term effects on consumer trust?
A Different Perspective
Appealing to desire may raise ethical concerns.
![“. . . Luddites were those frenzied traditionalists of the early 19th century who toured [England] wrecking new weaving machines on the theory that if they were destroyed . . . old jobs and old ways of life could be preserved . . . At certain times in his life each man is tempted to become a…” quote by James A. Michener](https://sms4smile.com/quotes/img-quotes/182/james-a-michener-1627_19th-century_luddites-were-those-frenzied-traditional_76909.jpg)
