Admired Quote by Rosabeth Moss Kanter
“Throughout human history, people have developed strong loyalties to traditions, rituals, and symbols. In the most effective organizations, they are not only respected but celebrated. It is no coincidence that the most highly admired corporations are also among the most profitable.”
About This Quote
Source Book: The Change Masters, Rosabeth Moss Kanter, 1983
Traditions and symbols create shared identity; successful firms honor them, boosting morale and profitability.
In simple terms: Respecting traditions builds loyalty and profit.
Key Takeaway
Celebrate core rituals to strengthen culture.
Themes
culture
loyalty
profitability
tradition
Mood
proud
optimistic
Type
leadership
business
When to use this quote
- corporate branding
- employee engagement
- customer loyalty
- change management
Key Concepts
organizational behavior
symbolic interaction
Questions to Reflect On
- How can you honor tradition while encouraging change?
- What rituals truly add value?
A Different Perspective
Overemphasis on tradition can stifle innovation.
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