Because Quote by Ronnie Screwvala
“Multiplexes need to be partners in increasing footfalls, but they have been too focused - maybe rightly so - in expanding their footprint of screens, because we are such an under-screened country.”
About This Quote
Source Interview: Media Business Strategy, 2023
Multiplexes focus on screen count over foot traffic, missing partnership opportunities to boost attendance.
In simple terms: Multiplexes prioritize screens, not visitors.
Key Takeaway
Shift focus to collaborative footfall growth.
Themes
business strategy
partnerships
growth
customer acquisition
Mood
strategic
analytical
Type
industry insight
business advice
When to use this quote
- cinema chain expansion
- regional marketing
- joint promotions
- customer experience improvement
Key Concepts
economics
market dynamics
collaboration
Questions to Reflect On
- How can multiplexes create mutually beneficial partnerships?
- What incentives drive footfall beyond screen numbers?
A Different Perspective
If footfall remains low, screen expansion may still be costly.
