Audience Quote by Rohit Shetty
“Even the multiplex audience wants this flavour. No big-budget film can be a commercial hit until it does well both at multiplexes and single screens. 'Ghajini' and 'Dabangg' are examples.”
About This Quote
Source Interview: Filmfare Awards, 2012
He argues that a movie must succeed in both large multiplexes and small single‑screen theaters to be truly commercial, using specific Indian films as examples.
In simple terms: Broad appeal across theater types drives box‑office success.
Key Takeaway
Target all audiences for commercial hit.
Themes
film industry
marketing
audience segmentation
Mood
analytical
pragmatic
Type
industry
strategic
When to use this quote
- movie production
- release planning
- regional marketing
Key Concepts
economics
distribution strategy
Questions to Reflect On
- How can filmmakers balance big‑budget appeal with local tastes?
- What strategies expand reach to single‑screen viewers?
A Different Perspective
Focusing only on multiplexes may ignore rural audiences.
