Artist Quote by Roger Scruton
“In the attacks on the old ways of doing things on word in particular came into currency. That word was "kitsch." Once introduced, the word stuck. Whatever you do, it musn't be kitsch. This became the first precept of the modernist artist in every medium.”
About This Quote
Source Book: The Aesthetics of Architecture, 1979
Modernist artists demanded authenticity, rejecting cheap imitation called kitsch.
In simple terms: Artists reject cheap imitation.
Avoid kitsch in creative work.
Themes
Mood
Type
When to use this quote
- design projects
- visual arts
- fashion
- interior decoration
- advertising
Key Concepts
Questions to Reflect On
- How do you distinguish kitsch from intentional irony?
- When does popular taste become kitsch?
Kitsch can be subjective; some audiences may appreciate it.