Bizarre Quote by Robert Scoble
““but 20 years from now it will be bizarre if you walk into a store and the store doesn’t know who you are.””
About This Quote
In the future, it will be unusual for a store not to recognize you, implying pervasive personalization.
In simple terms: Stores will know you.
Key Takeaway
Expect personalization in retail.
Themes
technology
retail
future
personalization
Mood
surprising
forward-looking
Type
predictive
technological
When to use this quote
- shopping
- marketing
- customer experience
Key Concepts
data collection
privacy trade-offs
Questions to Reflect On
- Are you comfortable with stores knowing your identity?
- What are the benefits and risks of such recognition?
A Different Perspective
Personalization raises privacy concerns about data usage.
![“Here in a nutshell is why Google continues to get hyped by everyone including me (notice who I work for). Google surprises [sic] you. Delights you. Gives you what you want (not always, but more often than the other engines).” quote by Robert Scoble](https://sms4smile.com/quotes/img-quotes/799/robert-scoble-26677_delight_here-in-a-nutshell-is-why-google-continu_1438977.jpg)
