Creativity Quote by Robert McKee
“Story is about originality, not duplication”
About This Quote
Source Book: Story: Substance, Structure, Style and the Principles of Screenwriting, 1997
Originality is the core of storytelling; duplicating existing works undermines creative value.
In simple terms: Story should be original, not a copy.
Prioritize fresh ideas.
Themes
Mood
Type
When to use this quote
- writing workshops
- film development
- marketing campaigns
- academic curricula
Key Concepts
Questions to Reflect On
- How can you ensure your story is truly original?
- What techniques help avoid unintentional duplication?
Originality can be hard to achieve under pressure.