Choice Trivial Quote by Robert McKee
““Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly. Master storytellers know how to squeeze life out of the least of things, while poor storytellers reduce the profound to the banal.””
About This Quote
Source Book: Story: Substance, Structure, Style and the Principles of Screenwriting, 1997
Audience prefers engaging, well‑executed storytelling over deep but poorly delivered content.
In simple terms: Good delivery beats deep content.
Key Takeaway
Focus on craft and clarity.
Themes
storytelling
audience
craft
Mood
educational
insightful
Type
creative
instructional
When to use this quote
- writing workshops
- presentation training
- media production
Key Concepts
narrative technique
communication skills
Questions to Reflect On
- How can you improve delivery of complex topics?
- What makes trivial content compelling?
A Different Perspective
Complex ideas can be lost without skillful delivery.
