"The Business story is designed to trigger the……" — Robert McKee
"The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails."
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Robert McKee
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54 Quotes by Robert McKee
Robert McKee has 54 quotes on this site.
A few more worth reading:
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Boredom is the inner conflict we suffer when we lose desire, when we lack a lacking.
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In comedy laughter settles all arguments.
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To get the truth, you want to get your own heart to pound while you write.
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Deus ex machina not only erases all meaning and emotion, it's an insult to the audience. Each of us knows…
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If you can't play all the instruments in the orchestra of story, no matter what music may be in your…
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Write every day, line by line, page by page, hour by hour. Do this despite fear. For above all else,…
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A fine work of art - music, dance, painting, story - has the power to silence the chatter in the…
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In a world of lies and liars, an honest work of art is always an act of social responsibility.
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In life two negatives don't make a positive. Double negatives turn positive only in math and formal logic. In life…
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Do research. Feed your talent. Research not only wins the war on cliche, it's the key to victory over fear…
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Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency…
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When we want mood experiences, we go to concerts or museums. When we want meaningful emotional experience, we go to…
See all 54 quotes by Robert McKee »
More Action Quotes
This quote is filed under Action Quotes,
one of 8,300 quotes in that category. Here are a few more:
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Forgiveness is the key to action and freedom.
— Hannah Arendt
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Revolutionaries do not make revolutions. The revolutionaries are those who know when power is lying in the street and then…
— Hannah Arendt
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Under conditions of tyranny it is far easier to act than to think.
— Hannah Arendt
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Action without a name, a who attached to it, is meaningless.
— Hannah Arendt
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All human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion, desire.
— Aristotle
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Moral excellence comes about as a result of habit. We become just by doing just acts, temperate by doing temperate…
— Aristotle
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Well begun is half done.
— Aristotle
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A tragedy is a representation of an action that is whole and complete and of a certain magnitude. A whole…
— Aristotle
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Thou wilt find rest from vain fancies if thou doest every act in life as though it were thy last.
— Aristotle
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We become just by performing just action, temperate by performing temperate actions, brave by performing brave action.
— Aristotle
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Every art and every inquiry, and similarly every action and choice, is thought to aim at some good; and for…
— Aristotle
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What the statesman is most anxious to produce is a certain moral character in his fellow citizens, namely a disposition…
— Aristotle
See all 8,300 Action Quotes »