““When you get the news that everyone else disagrees with you, there is also activation of the (emotional) vmPFC, the anterior cingulate cortex, and the nucleus accumbens. This is a network mobilized during reinforcement learning, where you learn to modify your behavior when there is a mismatch between what you expected to happen and what actually did. Find out that everyone disagrees with you and this network activates. What is it basically telling you? Not just that you’re different from everyone else. That you’re wrong. Being different = being wrong. The greater the activation of this circuit, the greater the likelihood of changing answers to conform.””
