Event Quote by Robert M. Pirsig
“Quality isn't a thing. It is an event.”
About This Quote
Source Book: Zen and the Art of Motorcycle Maintenance, Robert M. Pirsig, 1974
Quality emerges as an event, not a static object.
In simple terms: Quality is experienced, not owned.
Create moments of quality.
Themes
Mood
Type
When to use this quote
- product design
- customer service
- personal habits
Key Concepts
Questions to Reflect On
- When did you last notice quality?
- How can you foster quality moments?
Hard to measure objectively.