Brain Quote by Robert Kenner
“The scientists who are working 80 hours a week trying to do their science are up against PR guys who know how to spin things and how to create doubt. Creating doubt around tobacco for fifty years when they absolutely knew it caused cancer, that was a real talent. But meanwhile, the scientists, they're not there to go on television. Their brains don't work like that.”
About This Quote
Source Book: The New York Times: The Science of Spin, 2015
Scientists face PR experts who create doubt, while scientists lack media skills.
In simple terms: PR can obscure scientific truth.
Key Takeaway
Learn to communicate science clearly.
Themes
science
media
public perception
Mood
critical
concerned
Type
analytical
informative
When to use this quote
- public health campaigns
- climate change debates
- scientific conferences
- media interviews
Key Concepts
communication
ethics
policy
Questions to Reflect On
- How can scientists improve public communication?
- What role should PR play in science?
A Different Perspective
Scientists may lack resources for effective outreach.
![“It doesn't matter what your ideology is, people don't like to [be] lied to.” quote by Robert Kenner](https://sms4smile.com/quotes/img-quotes/e03/robert-kenner-48998_ideology_it-doesn-t-matter-what-your-ideology-is_3205768.jpg)
