Advertisement Quote by Robert Greene
“One person reads the book, and cannot help telling a friend. That is vastly superior to any kind of advertisement, or clever magazine article. That is also the great power of the internet, where people share their opinions without the annoying screen of the media, and so much of the presence of my books has come from the Internet. It's a new era, a new form of war, and I embrace it.”
About This Quote
Source Interview: Podcast, 2020
The quote praises word‑of‑mouth recommendation as a powerful, authentic form of promotion, surpassing traditional advertising, and notes the internet amplifies this effect, turning it into a modern cultural influence.
In simple terms: Word of mouth is stronger than ads, especially online.
Key Takeaway
Leverage genuine recommendations online.
Themes
marketing
social influence
digital era
authenticity
network effects
Mood
strategic
optimistic
Type
advice
inspirational
When to use this quote
- business strategy
- personal branding
- product launch
- online community
Key Concepts
viral marketing
social proof
digital communication
Questions to Reflect On
- How can you encourage authentic sharing of your work?
- What balance of paid and organic promotion works best?
A Different Perspective
Relying solely on organic spread can be unpredictable and may not reach niche audiences.
