"No matter what your product is, you are……" — Robert G. Allen

No matter what your product is, you are ultimately in the education… - Robert G. Allen
"No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives."

Robert G. Allen

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