Every Quote by Robert Evans
“In every place there are 100 people who can say no and only one person who can say yes. You have to get a good piece of material to the right person.”
About This Quote
Source Interview: The Hollywood Reporter, 1975
Success depends on delivering the right material to the one decisive decision‑maker among many skeptics.
In simple terms: Find the key influencer and give them what they need.
Key Takeaway
Target the decisive person with compelling content.
Themes
influence
decision‑making
marketing
Mood
strategic
pragmatic
Type
business
motivational
When to use this quote
- product launch
- fundraising
- political campaigning
- sales pitches
Key Concepts
networking
strategic communication
Questions to Reflect On
- Who holds the final say in your project?
- How can you persuade the gatekeeper?
A Different Perspective
Risk of misidentifying the true decision‑maker.
