Film Quote by Robert Eggers
“So we didn't have any stars for 'The Witch.' A24 felt they needed something special for marketing, and they wanted to have the Satanic Temple endorse the film.”
About This Quote
Source Interview: Film Production, Robert Eggers, 2022
Marketing demanded a controversial endorsement for a horror film, seeking a unique angle.
In simple terms: They wanted a Satanic Temple endorsement for hype.
Key Takeaway
Marketing can push ethical boundaries for attention.
Themes
marketing
controversy
ethics
Mood
critical
skeptical
Type
ethical
strategic
When to use this quote
- film promotion
- media strategy
- audience targeting
Key Concepts
Brand alignment
public perception
Questions to Reflect On
- Is controversy a fair marketing tool?
- What are the risks of provocative endorsements?
A Different Perspective
Such tactics may alienate audiences.
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