Call of duty Quote by Robert A. Kotick
“I think it is best to release a Call of Duty game once every 2 years so people won't get sick of the franchise”
About This Quote
Source Interview: Business Insider, 2023
Releasing a major title biennially keeps excitement high and avoids market fatigue.
In simple terms: Space releases to keep fans interested.
Key Takeaway
Plan releases strategically.
Themes
marketing
product lifecycle
consumer fatigue
Mood
strategic
pragmatic
Type
business
marketing
When to use this quote
- gaming industry
- budget planning
- fan engagement
- competitive positioning
Key Concepts
brand loyalty
release cadence
Questions to Reflect On
- How often should a franchise release to stay relevant?
- What risks arise from too‑frequent launches?
A Different Perspective
Long gaps may lose momentum or revenue.
