End-justifies-the-means Quote by Robert A. Caro
““...his success in public relations had been due primarily to his masterful utilization of a single public relations technique: identifying himself with a popular cause. This technique was especially advantageous to him because his philosophy--that accomplishment, Getting Things Done, is the only thing that matters, that the end justifies any means, however ruthless--might not be universally popular. By keeping the public eye focused on the cause, the end, the ultimate benefit to be obtained, the technique kept the public eye from focusing on the methods by which the method was to be obtained.””
About This Quote
Source Book: The Power Broker by Robert A. Caro, 1974
Using a popular cause as a shield lets a leader hide questionable tactics behind public approval.
In simple terms: Linking to a cause hides means.
Key Takeaway
Leverage cause appeal, but watch methods.
Themes
public relations
strategy
ethics
leadership
Mood
critical
analytical
Type
advice
cautionary
When to use this quote
- political campaigns
- corporate branding
- activism
- crisis management
Key Concepts
cause marketing
means‑ends justification
Questions to Reflect On
- How do you ensure means align with ends?
- When does cause‑based persuasion become manipulation?
A Different Perspective
Public focus on ends can obscure unethical means.
