Abc Quote by Rob Sheffield
“Watching the evening news in 2011 is a strange time-travel experience. 'The CBS Evening News,' 'ABC World News' and 'NBC Nightly News' haven't changed their style over the decades, still going for that old-fashioned mix of voice-of-authority pomp and feel-good fluff. The difference is that people aren't watching.”
About This Quote
Source Essay: TV News in the Digital Age, 2012
Even as formats stay the same, audiences have stopped watching, making news feel like a relic.
In simple terms: News looks unchanged but viewers have left.
Key Takeaway
Adapt news to new audiences.
Themes
media
nostalgia
audience
change
Mood
critical
contemplative
Type
media
sociological
When to use this quote
- newsroom strategy
- media literacy classes
- content redesign
- advertising decisions
Key Concepts
broadcast journalism
media studies
technology
Questions to Reflect On
- How can news stay relevant today?
- What drives audience disengagement?
A Different Perspective
The format may be outdated; simply changing style may not regain viewers.
