Advantage Quote by Rita Gunther McGrath
“Exploiting a sustainable competitive advantage is great... If you can find it.”
About This Quote
Identifying and exploiting a lasting advantage can drive success, but only if the advantage truly end.
In simple terms: Find and use a lasting advantage.
Key Takeaway
Seek durable strengths.
Themes
strategy
competition
innovation
Mood
analytical
cautious
Type
strategic
business
When to use this quote
- business planning
- product development
- market analysis
Key Concepts
resource‑based view
strategic advantage
Questions to Reflect On
- What makes an advantage sustainable?
- How can you protect it?
A Different Perspective
Advantages may become obsolete quickly.
![“Next came the Patent laws. These began in England in 1624; and, in this country, with the adoption of our constitution. Before then [these?], any man might instantly use what another had invented; so that the inventor had no special advantage from his own invention. The patent system changed this…” quote by Abraham Lincoln](https://sms4smile.com/quotes/img-quotes/449/abraham-lincoln-88_adoption_next-came-the-patent-laws-these-began-in_1828.jpg)
