Consume Quote by Richard H. Thaler
““We will call something “tempting” if we consume more of it when hot than when cold. None of this means that decisions made in a cold state are always better. For example, sometimes we have to be in a hot state to overcome our fears about trying new things.””
About This Quote
He explains that temptations can be stronger when “hot,” and sometimes a hot state is needed to overcome fear and try new things.
In simple terms: Hot states can boost courage.
Key Takeaway
Use urgency to face fears.
Themes
decision‑making
psychology
fear
Mood
analytical
practical
Type
educational
motivational
When to use this quote
- starting a business
- public speaking
- learning a skill
Key Concepts
behavioral economics
motivation
Questions to Reflect On
- When should you wait for a cool state?
- How to balance hot and cold decisions?
A Different Perspective
Hot impulses can lead to rash choices.
