Decided Quote by Riccardo Tisci
“This is why I decided to work with Nike, too, because it is even more mass-market than Givenchy and could make entry-price shoes and make people dream to be part of the journey.”
About This Quote
Source Interview: Business Strategy Discussion, Riccardo Tisci, 2023
Partnering with Nike leverages its broad appeal to create affordable shoes that inspire people to join a collective journey.
In simple terms: Nike partnership aims for mass-market, inspirational footwear.
Key Takeaway
Use popular brands to reach wider audiences.
Themes
marketing
design
collaboration
Mood
optimistic
strategic
Type
marketing
inspirational
When to use this quote
- Product launch
- fashion campaigns
- mass-market retail
Key Concepts
Brand democratization
consumer aspiration
Questions to Reflect On
- What values does the partnership convey?
- How can affordability coexist with brand prestige?
A Different Perspective
Risk of diluting brand exclusivity.
