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Approach Quote by Ralph Lauren

“When I create a collection, I approach it with a cinematic point of view, I am not designing clothes, Im creating a world.” quote by Ralph Lauren
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“When I create a collection, I approach it with a cinematic point of view, I am not designing clothes, Im creating a world.”

Ralph Lauren

About This Quote

Source Interview: Business of Fashion, 2015

He treats fashion design as world‑building, focusing on narrative and atmosphere rather than mere garments.

In simple terms: Design as storytelling, not just clothing.

Key Takeaway

Think of each collection as a cinematic scene.

Themes

creativity storytelling fashion world‑building

Mood

inspirational artistic

Type

philosophical inspirational

When to use this quote

  • runway shows
  • fashion campaigns
  • brand launches
  • creative workshops

Key Concepts

narrative design visual storytelling brand identity

Questions to Reflect On

  • How does a cinematic approach affect garment functionality?
  • Can narrative drive sales?
A Different Perspective

May overlook practical wearability and production constraints.

4.5 out of 5 (5 ratings)

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