Approach Quote by Ralph Lauren
“When I create a collection, I approach it with a cinematic point of view, I am not designing clothes, Im creating a world.”
About This Quote
Source Interview: Business of Fashion, 2015
He treats fashion design as world‑building, focusing on narrative and atmosphere rather than mere garments.
In simple terms: Design as storytelling, not just clothing.
Think of each collection as a cinematic scene.
Themes
Mood
Type
When to use this quote
- runway shows
- fashion campaigns
- brand launches
- creative workshops
Key Concepts
Questions to Reflect On
- How does a cinematic approach affect garment functionality?
- Can narrative drive sales?
May overlook practical wearability and production constraints.