Audience Quote by PSY
“When I signed with Scooter Braun and I decided to go overseas to promote my song, the only concern was how should I communicate with the public and the audience with my language. Scooter and I talked a lot about that: should we translate or not? Finally we didn't, and I think that was a really good decision.”
About This Quote
Source Interview: Music Industry Podcast, 2020
Choosing not to translate lyrics preserved artistic authenticity and resonated with global audiences.
In simple terms: Staying true to original language can be powerful.
Key Takeaway
Prioritize authenticity over translation.
Themes
artistic integrity
global audience
language choice
Mood
thoughtful
strategic
Type
advice
reflective
When to use this quote
- international tours
- social media outreach
- fan engagement
Key Concepts
cultural authenticity
branding
communication strategy
Questions to Reflect On
- When does translation enhance connection?
- What risks arise from staying untranslated?
A Different Perspective
Translation may limit reach in non‑native markets.
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