Ads Quote by Philippe Petit
“Why does almost every ad agency in the world set the time on a watch at 10:10 before photographing it?”
About This Quote
Ad agencies set watches at 10:10 because it frames the clock symmetrically, creating visual balance.
In simple terms: 10:10 looks balanced in photos.
Key Takeaway
Use symmetry for appealing design.
Themes
design
advertising
visuals
Mood
creative
strategic
Type
visual
marketing
When to use this quote
- product photography
- marketing materials
- branding
Key Concepts
aesthetics
perception
Questions to Reflect On
- Why does symmetry attract viewers?
- When is asymmetry more effective?
A Different Perspective
Symmetry may not always convey the intended message.
![“The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along the Watchtower" sound like a Disney tune, hosts an old-school radio show, and turns up in some unusual places, like ads for Chrysler and Victoria's…” quote by Jay Michaelson](https://sms4smile.com/quotes/img-quotes/734/jay-michaelson-15590_ads_the-most-recent-incarnation-of-bob-dylan_17700.jpg)
