Interactive Quote by Philip Hughes
““8. Interactives • Work with the client to get detailed feedback and agreement on the interactive brief. • Work with client to collect great assets (images, videos, language/quotations, etc.) to include in the brief, and ultimately, in the interactive. • Ensure that the interactive is fun, easy and rich with ideas. • Maintain simplicity and accessibility.””
About This Quote
Source Document: Project Management Guidelines, 2023
The brief outlines collaborative steps to gather client input, assets, and ensure the interactive is engaging, simple, and accessible.
In simple terms: Gather feedback, assets, keep it fun and simple.
Key Takeaway
Follow structured collaboration for effective interactive design.
Themes
collaboration
design
accessibility
simplicity
Mood
practical
instructional
Type
guideline
process
When to use this quote
- software development
- marketing campaigns
- educational tools
Key Concepts
project management
user experience
client engagement
Questions to Reflect On
- How can you balance simplicity with richness?
- What feedback loops ensure client satisfaction?
A Different Perspective
Over‑emphasis on simplicity may limit creative depth.
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